Standee Design Poster Design

Emperor Zhi

GNC LivewellGNC Livewell Malaysia

GNC Livewell has already recorded a radio commercial for its LAC Zhi product, and came to us asking how can we turn the audio into a video.

Based on the radio script, we have developed an animation video to fit in the audio voice-over and it worked like a charm!

The star of the show was definitely the Chinese emperor, the character we brought to life with animation and visuals.

Known as "Emperor Zhi" now, his standee has been designed (which was not in the plan earlier) and standing in front of the physical stores.

Guess what? Consumers can also "Take a selfie with Emperor Zhi" and win prizes! He has become a star, hasn't he?.

This is a great example of marrying traditional media with the digital world, there is no boundary if you dare to experiment.

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