L'Occitane x Hello Kitty

L'Occitane Singapore

When powerful brands crossover, sometimes it can be one plus one equals to three.

L'Occitane is collaborating with Hello Kitty to launch special edition products - from shower oil, milk concentrate to hand cream.

We are privileged to be tasked to develop the key visuals for the brand collaboration of L'Occitane x Hello Kitty, at the same time adhering to the brand guidelines from both parties.

The yellow-blue hot air balloon concept is eventually selected with the key message of "Happiness comes in a yellow box", aligned with the spirits of gifting of L'Occitane.

The key visuals are then animated to create a set of animated videos, to be broadcasted online and also in-stores with various screen sizes.

Lastly, a set of colourful and kawaii social media content visuals are developed to amplify this campaign online.