Confidence Squad

P&GP&G Malaysia

P&G was launching its LINE Official Account as another social media channel to reach out to the consumers in Malaysia.

Instead of publishing typical contents promoting their FMCG products, we adopted a different approach by creating virtual characters.

Inspired by the Marvel's Avengers or DC's Suicide Squad, P&G Confidence Squad was born! The squad was formed by 4 superheroes, namely Pheobe (Pantene), Hanson (Head & Shoulders), Daisy (Downy) and Gaven (Gillette).

Each virtual character was profiled based on the brand he or she is representing, and they communicated with the audience with their own tone & manner.

In order to promote the LINE Official Account, LINE stickers were designed based on the characters with various expressions.

We have also designed the event collaterals, and recruited influencers (representing each character, of course) to the launch event.

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Experienced Team

Our team consists of not just creative designers, we are also marketers with years of industry experience.

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Our creative fees are reasonably priced, you save more if you commit a bulk order or retainer with us.

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Digital Creative

We specialize in digital formats, from ad banners, social media content, email newsletter to web design.

Animation Video

Animation & explainer videos are our forte, we have delivered projects to clients from various industries.

Concept Design

It is not all about nice design, there are times when you need a creative concept that leaves an impression.

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