Confidence Squad

P&GP&G Malaysia

P&G was launching its LINE Official Account as another social media channel to reach out to the consumers in Malaysia.

Instead of publishing typical contents promoting their FMCG products, we adopted a different approach by creating virtual characters.

Inspired by the Marvel's Avengers or DC's Suicide Squad, P&G Confidence Squad was born! The squad was formed by 4 superheroes, namely Pheobe (Pantene), Hanson (Head & Shoulders), Daisy (Downy) and Gaven (Gillette).

Each virtual character was profiled based on the brand he or she is representing, and they communicated with the audience with their own tone & manner.

In order to promote the LINE Official Account, LINE stickers were designed based on the characters with various expressions.

We have also designed the event collaterals, and recruited influencers (representing each character, of course) to the launch event.

Other Case Studies

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GNC Livewell Malaysia

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Watsons Malaysia

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Our Clients

Why Us?

Experienced Team

Our team consists of not just creative designers, we are also marketers with years of industry experience.

Fair Pricing

Our creative fees are reasonably priced, you save more if you commit a bulk order or retainer with us.

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Don't take your brand lightly, work with a reliable agency that delivers consistent quality with efficiency.

Digital Creative

We specialize in digital formats, from ad banners, social media content, email newsletter to web design.

Animation Video

Animation & explainer videos are our forte, we have delivered projects to clients from various industries.

Concept Design

It is not all about nice design, there are times when you need a creative concept that leaves an impression.


Wilhelmsen Ship Management

I certainly had a positive impression working with this agency. It was the first time we engaged with Silver Mouse but the overall experience was great. They were professional and met our deadline, but most importantly was the output which was of quality and the price is very competitive. I would not hesitate to contact them again for future projects.

Danny Lau

Wilhelmsen Ship Management

Silver Mouse did a couple of videos for us and they are great. Quick delivery time, reasonably priced and not forgetting, excellent quality - which matters a lot for a startup like us. Kudos!

Venon Tian

Tech Data

Have worked with Silver Mouse on several creative & video projects, and am always impressed by their delivery. More than that, it is their willingness to listen to my needs and requirements, and go the extra mile to ensure they deliver quality work.

Dionne Teo

Tech Data
Cream of Creams

Professional team, patience, and willing to listen to client's requests, + giving professional input. Thanks team Silver Mouse!

Shan Chai

Cream of Creams
PPB Properties

They did a very decent video production with reasonable costing.

Callie Poh

PPB Properties

Very good service. Will introduce to others.

Suan Sear


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