CNY Shop Online
Watsons Malaysia
Watsons Malaysia was launching its CNY online shopping campaign, with selections from reunion sets, gifts & hampers, beauty supplements, prosperity box, lifestyle essentials, skincare sets, cosmetic sets to home & living.
One of the main target segments was the working professionals, who might be too busy to shop for themselves and their loved ones prior to the Chinese New Year.
Therefore, we needed to communicate this key message via a video. The animation style we adopted is inspired by the Japanese / Taiwanese style.
In the video, a lady busy at work has been told by her colleague about the online shopping services offered by Watsons, and guess what happens next?
It is important to mention the USPs and offerings in a commercial video like this.
Besides the video, we have developed key art for the campaign, and digital assets such as banners and email design.
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